You can use profile script to fetch category affinity array using "user. This in turn accelerates your business, as you text. Now, in audience you'll need to create audience as you showed in screenshot. Adobe Target. Issue/Symptoms. Environment. Categories for audiences Last update: 2022-03-14 Topics: Audiences You can target on any of several category attributes using Adobe Target. This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". 0. are mandatory right? Also, you missed answering my one question twice about the CSV URL. Get data into Target using page parameters. Category values for category affinity; Create data elements for Target parameters. However, I'm not finding a way to validate that categories are being captured properly, view what my visitor ID category affinity is, etc. Send the affinities via Adobe Launch to Adobe Target. Affinity Designer and Adobe Photoshop are excellent choices for different design tasks. I understand the category affinity algorithm and how it works. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Capture a series of thread dumps and analyze them. After 90 days of inactivity, visitor will always be as a new visitor. I created a rule in Launch and configured category affinity as mbox. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCommunity home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. If I was able to parse the library correctly, the problem is in the rules configuration. Now create an audience using category affinity. If possible Can you fill the First Row as an example till "entity. This article also introduces the various activity types that you can create using Target. The visitor is identified based on mboxpcid or mcid or thirdpartyid. Yes, i guess user category affinity is passed in response tokens you'll need to do some JavaScript code to read response tokens and push those values into datalayer. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Experience Targeting is a first step into the world of personalization and often begins with A/B testing. It seems to consistently tally one affinity, though it will change across. Let me know if that helps. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. We're using the category affinity and I've written a profile script called topCategory using "return user. Check at the OS level if the AEM java process is causing high CPU utilization: If AEM is causing high CPU utilization then run the out-of-the-box profiling tool for a few minutes and analyze the result. The only thing is it will also be - 606231This tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". With his consent,. Adobe Target is the Adobe Experience Cloud solution that provides everything you need to tailor and personalize your customers’ experiences. . Once you do that target starts tracking categories that user is visiting. . Thank you for the response. You can use profile variables or mbox parameters to use that as a condition. I'm wondering if it's possible to read that data using JavaScript rather than using Target's built-in category affinity options. Now create an audience using category affinity. Use entity attributes to pass product or content information to Adobe Target Recommendations. custom1,. I'm trying to work with user profile data (category affinity specifically) to implement a custom solution. Adobe Experience Platform; Adobe Target; Issue/Symptoms. skuCategory Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. 10/18/23 9:10:16 AM. Once the information starts populating in Target, you can need to create an audience to target the visitors. I can see this data in the mbox JSON file that's being loaded on. Learn about category affinity in Adobe Target that automatically captures categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. Recommendations sends the productId or productPurchasedId. entity. Adobe Target Standard. . Topics: Release Notes. Adobe Experience Platform Web SDK can deliver and render personalized experiences managed in Adobe Target to the web channel. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. SCORE REVENUE. When adding an audience, drag and drop Visitor Profile, then choose the parameter you use want to use to target your activity. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Thanks for quick reply - yes I have implemented that function to ready the category id from page category and i see this in my network tab - - 276887. In DTM, I had a page load rule that would set the global mbox - 352217. Click Add to Chrome > Add Extension. But the recommendation is not populating. Experience Targeting, including geotargeting, is valuable for defining rules that target a specific experience or content to a particular audience. Select Analytics Classifications, then specify the report suite. I'm getting started with Category Affinity using Launch, and I think I've got it set up correctly based on the documentation I've found. You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target. . . One useful parameter is user. This ID can then be used to add information via the Profile APIs and Customer Attributes. Hi, How are you categorizing the pages and using the algorithm? Any help will be helpful for me to start. To remove any segment from Target, you need to delete that segment from Audience Manager. However for target, it is still valid for 90 days (or respective visitor profile - 363185. I have used user based recommendation algorithm with the filter key as user. Model serving is how Target. like an API Call to have this information in the datalayer, do some more stuff?Matt, I have taken a look at the page. id mapped to digitalData. The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it. When deciding how to create an audience, consider the following questions:Use the Offers library in Adobe Target to manage your code offer and image offer content. How to use category affinity? Resolution. productInfo. Category affinity would also work for the returning visitors on the page. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Learn about category affinity in Adobe Target that automatically captures categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. I then turned Stage back off, retrieved yet a. Hi, I am new to building up recommendation activities in Target. Level 7. Issue/Symptoms. In order to get the affinities to Adobe Target, we leverage Adobe Launch. The category affinity feature in Adobe target automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. 99 per month. Thanks, Gauresh k One question that came up is In the CSV file the order of column before "entity. Chapter 3: Develop your testing and personalization ideas. When selecting Analytics as the reporting source for Target, you select an Analytics report suite to receive Target activity data. categoryId is the parameter. We often use “the art of the possible” and “Adobe Target” in the same breath. Click Audiences > Create Audience. skuIssue. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. . Category affinity would also work for the returning visitors on the page. (double/single quotes are. Learn. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. 0. parameters. 1. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. To pass the AEM Tags into Adobe Launch we create a new Data Element "Category Affinity". (double/single quotes are. Cannot Index the Adobe Target Documentation. Chapter 6: Easily avoidable pitfalls. The cliffing can happen in the same-case values as well. Sign In. You can also target custom profile parameters and user. Hi, hope someone can haelp me out on my purpose. Courses Tutorials Events Instructor-led training View all learning optionsCategory affinity: Send category-viewed information to Target to build knowledge of the user’s affinity to particular site categories; 3rd-party data: Send information from 3rd-party data sources, such as weather targeting providers, account data (for example, DemandBase), demographic data (for example Experian), and more. categoryAffinities[0]. Learn. Use the drop-down lists to specify the parameter, operator, and values for your search. Success Metrics. Environment Target. mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this visitor has fired a call to Target before or not. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. Features. The Introduction to Recommendations webinar includes an in-depth exploration of how to leverage the value of Adobe Target Recommendations. Click Offers to open the library. 2. - 559265 Yes, I have product pages that are tagged with multi-product categories that's why I have a generically coded data element if there is a single product category or Multi-product category available on the page then get that into to data element Regarding the Category Affinity value [luxury] : I ha. This is because when changing the case sensitivity settings, Analytics actually changes the underline hash values that are used to store key values in the database. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. . See Enterprise user permissions for more information. How the affinity is calculated can be referenced in the same Category. A means of formal administering enterprise-wide user access to Target. id mapped to digitalData. When deciding how to create an audience, consider the following questions: Use the Offers library in Adobe Target to manage your code offer and image offer content. id ? entity. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. When creating an Adobe Experience Cloud audience, there are three options. In Adobe Launch we will create two Data Elements. Experiment & learn Experiment & learn A/B Testing; Multivariate testing; Multi-armed bandit testing. Category affinity. Hi, We don't have Recommendations but Target Standard. Resolution. Deliver experiences across web, including SPAs, and mobile channels, as well as non-browser based Internet of Things (IoT) devices such as a connected TV, kiosk, or in-store digital screen. DescriptionSign In. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library Recommended courses Tutorials Certification Events Instructor-led training Browse content libraryThis tutorial is intended for AEM / Adobe Target / Adobe Launch rookies and should help to use the Adobe Target feature "Category Affinity". I was able to make progress in my test site and can see it working to some extent. View all features. Sign In. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. When a site visitor logs in mid-session and gets a 3rdpartyId, all previously-loaded profile attributes tied to the 3rdPartyId are immediately available. Integration. I can see this data in the mbox JSON file that's being loaded on. Sign In. The Adobe Target Developer Guide contains information about how to implement Recommendations on your site, as well as how to implement Target. Events. You can use profile script to fetch category affinity array using "user. basis this let's say user visits all three, article 4, article 5, and article 6 pages and one article 1 page then category affinity array will contain PQR as favorite category, that is most viewed article category. Before you start using Adobe Target Recommendations, you must complete several steps. Get data into Target using page parameters. Recommendations sends the productId or productPurchasedId. Learn. Through Adobe Target’s server-side SDKs, you can: Execute and run feature flagging, rollouts, and A/B experiments at near-zero latency. This in turn accelerates your business, as you text. id ? entity. Otherwise lets keep the conversation going. But is it possible to get this information out of Adobe Target, e. First you will set up a few extra data elements for a profile attribute, entity attribute, category value and then construct the data object which is used to pass non-XDM data: target. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. This technical implementation guide provides information about the reference architecture, guidelines, configuration steps and tests that implementation specialists need to follow while integrating Audience Manager with Campaign. Click Search. Of times user visits different categories. Hi @lambanitish . Adobe Target also delivers that better personalization to new digital. Environment. Each algorithm type. Now I'd like to show a dynamic popup which shows an image. Hey Ti start off with CA implementation, you'll first need to pass category as a mbox param inside user. How the affinity is calculated can be referenced in the same Category Affinity documentation in Adobe Experience League. Basis score target will create category affinity array of top 5 categories. 2 protocols as well as Google SameSite Chrome v. Regards, Rajneesh - 276887Category affinity Capture the categories a user visits and use them for future targeting and segmentation. . Create audiences in Adobe Target to target visitors who meet specific profile parameters. View all features. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalise more deeply, letting you drive real data-driven optimisation on your website with a unified view. After 90 days of inactivity, visitor will always be as a new visitor. Hi @lambanitish . jsvasu. Sure, mostly we use it via Target and display e. Share your feedback and help influence the future product roadmap for Adobe Target! Sign Up Now. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Fill in the information in the Basic Information section. Get data into Target using page parameters. Hi ! Target cookie will expire after 90 days of inactivity (or the respective visitor profile lifetime of the account), so target will no longer have the information about this user. Experience Targeting (or XT) allows the marketer to easily leverage. . Reference the Pass Parameters to a global mbox in Adobe Developer documentation. id mapped to digitalData. Features. parameters. I then (with another fresh profile), hit the same page with Stage turned on. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. How the affinity is calculated can be referenced in the same Category. Check out what you can do. It's further mapped to a data element capturing the page's product category type. Adobe Experience League | Community. For example, if you load mens category page, user. But i want to know the size (i. Click Create Criteria > Create Criteria. This in turn accelerates your business, as you text. I have enabled some configurations in Launch and Adobe Target to capture the category affinity of users but it's not working for me. REQUEST_SUCCEEDED, - 351903Adobe Target: How do you use Category Affinity?. Issue/Symptoms Can the category affinity algorithm be utilized across more than one attribute? Currently, I have category affinity configured to retrieve the page category name (e. The reserved user. The Analytics data is pushed to Target early the next day and Target runs the algorithm in less than 12 hours. If Target Traces does not appear in AEP Debugger, ensure that you sign in to an organization where Adobe Target is used and enable the Target Trace toggle. Learn. Learn how to tailor and personalize your customers' experience to maximize revenue on your web and mobile sites, apps, social media, and other digital channels. Click Recommendations > Criteria. Issue/Symptoms. categoryAffinities[0]?Okay, that means column before entity. Created for: Beginner. A marketer runs an A/B test, and through the use of reporting audiences discovers that different experiences resonate with different audiences. . For more information and step-by-step instructions, see Plan and implement. There is no option in Adobe Target to create audience based on cookie value, but this can be done with help of Adobe Launch. . Adobe Target. . Hi Mike, In the article it says "The category affinity feature automatically captures the categories a user visits and then calculates the user's affinity for the category so it can be targeted and segmented on. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Adobe Target without Adobe Launch. Has a short time frame. Now create an audience using category affinity. View all features. Analytics integration Integrating Adobe Target with Adobe Analytics lets you personalize more deeply, letting you drive real. That’s because Adobe Target lets brands leverage artificial intelligence (AI) powered by Adobe Sensei to more deeply personalize the experiences they deliver their customers. Hi Kamesh, Below link has more information on the same: Category Affinity Since you are on Target Standard, you can use user. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Entities refer to the items you want to recommend. Learn. Now, when target finds this param on page it scores each category basis no. Description. Advertising Cloud Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Cloud Extensibility Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Workfront Creative Cloud Document Cloud Commerce Marketo EngageSign In. Target - Redirection Offer-Adobe Target | Adobe Experience Cloud. Hi all - hoping someone can help here! I want to start using category affinity for personalisation. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Drag and drop Visitor Profile into the audience builder pane. 0. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. And because customer expectations are changing at an extraordinary pace, it’s important to us to refine and accelerate the ease and speed that Adobe Target clients are executing on. Click Offers to open the library. Learn. Category Affinity. See moreAs the value choose the value you have set up within the matching table extension in the. For example, if I setup a campaign that targets those who's favourite category is shoes, how can I see how many. categoryAffinities[0]? and what are all these value Fist Category, Second Category mean and how - 276887Overview. Category affinity is just one of the many profile attributes that are collected and scored out-of-the-box. . You can also learn about the Target edge network, Search Engine Optimization (SEO), and how Target. . Adobe Campaign Classic. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsNow create an audience using category affinity. Sign In. I'm trying to work with user profile data (category affinity specifically) to implement a custom solution. sku Hey , the hyperlink for Entities is not working. Several rules can be defined in an activity to deliver different content variations. An in-depth description of the algorithms used in Adobe Target Recommendations, including the logic and mathematical details of model training and the process of model serving. Sign In. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning optionsCreate a profile attribute comparison audience. Issue/Symptoms. I turned of profile parameters related to category affinity was able to move further. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. For category affinity, based on the frequency and recency of visits to your product categories it will be delivered. This in turn accelerates your business, as you text. Learn. , scarves, t-shirts, bedsheets, coats). . Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity; Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Get a deep dive into NVIDIA’s innovative approach to Adobe Target Recommendations and learn how its web team used the tool's many capabilities to create a personalized experience for visitors on their home page and beyond. See below for the output for Affinity Category. I was originally looking at /b/ss/, which I see now is just for. Visitor Profile. Ran an average of 10 activities per month. . Here is how category affinity works: Reference the Category Affinity documentation in Adobe Experience League. Retail reaped big rewards with Adobe Target. In Adobe Launch we will create two Data Elements. product. You can totally use it without having Recommendations. on all subcategory -> article page pass user. I created a rule in Launch and configured category affinity as mbox param using "user. Must identify the best experience and deliver quickly. categoryAffinities[0];". But, is there any way to get first category, second category etc values as well by doing something sim. Description. g. View all features. You have two rules: All Pages AT load library > AT fire mbox All Pages - Top of Page AA set vars > AA send beacon > AT add params What you need to do is to move the ". Environment. g. ; mboxpcid is basically generated by the Target tag on customer’s web page, and we write a cookie for that visitor, so we know whether this. I believe that the reason that "one" is not present here is that Adobe Target's affinity category algorithm truncates any category beyond five. For example, visitors who viewed several articles on your website about a particular subject could be presented with content related to that subject. Category affinity: The category affinity feature in Adobe Target automatically captures the categories on your site that a user visits and then calculates the user’s affinity for each category so it can be targeted and segmented on. user. g. Turn up the volume with scalable audience segmentation and progressive unified profiles that allow you to target your messaging with confidence. DescriptionCampaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Similar to at. Thanks, 66. Go to data elements in Adobe Launch. Entities can include products, content (articles, slide shows, images, movies, and television shows), job listings, restaurants, and so forth. Adobe Target welcome kit. How to use category affinity. This helps to ensure that content is targeted to visitors who are most likely to act on that information. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. . Find out how this Target activity automatically displays products or content that might interest your customers by. To use the extension, click the Visual Editing Helper browser extension icon ( ) in your Chrome browser’s toolbar while in the VEC or QA Mode. Community home Advertising Analytics Audience Manager Campaign Classic v7 & Campaign v8 Campaign Standard Developer Experience Cloud Experience Manager Sites & More Experience Platform Journey Optimizer Target Real-Time Customer Data Platform Workfront Creative Cloud Document Cloud Commerce Marketo EngageView all features. . Only Experience Fragments (XF) can be exported to Target. I've looked at the Ta. product. Customer profiles and segmentation creates progressive unified profiles that allow you to target your messaging with confidence. And, if there are any discrepancies in the scripts, please. categoryId parameter. Learn. Category affinity would also work for the returning visitors on the page. An Adobe subscription starts at $9. Courses Recommended courses Tutorials Certification Events Instructor-led training Browse content library View all learning options. For example, for the Viewed Affinity recommendation, when a user views a product, a product-view tracking call is passed into Analytics close to real-time. id mapped to digitalData. . demelain November 17, 2023, 12:44pm 1. Category values for category affinity; Create data elements for Target parameters. Last update: 2023-03-15 Topics: Recommendations Entities refer to the items you want to recommend. Adobe Target: A big hit for Media & Entertainment. Audience means Customer-defined rules and criteria within Adobe Target. 17 hours ago · Affinity Universal Licence | $159. name. productInfo. Now create an audience using category affinity. Experience Targeting (XT) delivers content to a specific audience based on a set of marketer-defined rules and criteria. B2B Sales: Business-to-business companies use Target to recommend videos, whitepapers, and blog posts to B2B prospects; deliver downloads; and provide help to existing customers. g. Mihnea Docea | Techni. Benefits of methodHi Tanvi, In the below document, it is mentioned Target cookie expires after 2 years: - 363185Sign In. Unable to create a Target Audience based on cookie value. Powered by Adobe Sensei, Auto-Target appears as an option in the Adobe Target UI when preparing an A/B/N test. Sign In. Learn how to create audiences in Adobe Target to target visitors who meet specific profile parameters such as new or returning visitor, category affinity, and more. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. You can also target custom profile parameters and user. I was wondering if it were possible to reference user. Category affinity helps to ensure that content is targeted to visitors who are most likely to act on that information. There is no Out-of-the-box (OOTB) option to export assets to Target. Taken from the LinkedIn Post from Kasper Andersen who has given away 12 Adobe Target Profile Scripts ready for use. Create audiences in Adobe Target to target visitors who meet specific profile parameters. Category values for category affinity; Create data elements for Target parameters. Campaign Classic: Integration of Data Lake with Adobe Campaign SFTP; Target: Recommendation results on the basis of recommendation designs; Adobe Target: How do you use Category Affinity? Does Adobe Audience Manager collect Adobe Analytics’ video analytics/heartbeat tracking? List of fragment not displaying in the Email. Learn. Prarthana Sharma, categoryAffinities returns an array of values. Category Affinity The category affinity feature in Target automatically captures the categories users visit and then calculates the users' affinity for the category for targeting purposes. Learn how to implement Adobe Target using Platform Web SDK. Category affinity - size of audience. . Please take some time and attentively read this documentation article: Category affinity Example: user. All calls made by Target to Audience Manager to pull. __adobe. Target.